Advertising!

   One latest advertisement that i saw that really resonated with me was an antismoking ad that was online. It is very rare that a one page ad could convey so much without being a commerical. In the ad, you see a young man, with an emphasis on the young part, who is sitting on the couch but he is putting his cigarrette in the ashtray. However, what you see in the ad is in fact an image of him putting many cigarrettes shaped as a gun in the ashtray. It is a really important topic that still creates global controversy.

  There are many appeals in the advertisement: appeals that pertain to your pychological needs, appeals that relate to your safety, and appeals that relate to you need for guidance. These are all important in the topic of smoking. How a person feels or the personal reasons a person has for smoking are there pychological reasons. The way an ad focuses on safety typically focuses on anything that pertains to your health and your need for guidance is important but is very tricky to persuade people who will agree that they need this said guidance.
    I believe that the ad is leaning more towards safety because of the focus of the gun. This ad gives the audience the idea that when you are smoking each cigarrette you might as well put a gun to your head becuase you are slowly but surely killing yourself. This type of appeal is very effective at times for people to realize that their actions have a direct effect on their health. This ad was very effective for me because even if i dont smoke the ad draws me farther and farther away from the concept of smoking.